interviews

FRONTRUNNERS & FRONTIER EXPLORERS

What does growth look like when profit is secondary? What are the building blocks of a non-depleting economy? How can established businesses thrive in times of transition? In its new program, Trailblazers trains professionals to be their own guides in times of transition. With the Corporate Sustainability Reporting Directive (CSRD) around the corner, the new EU legislation starting in 2024, this is no luxury. To launch Trailblazers, Paul de Kuyper speaks with frontrunners and frontier explorers in search of the seeds of the new economy.

IN CONVERSATION WITH SANDER HEIJNE, WENDELINE BESIER, PETER HOBBELEN, SANDRA BALLIJ AND MARTHIJN JUNGGEBURTH

In Trailblazers' interview series Frontrunners & Frontier Explorers , experts share their perspective on entrepreneurship in times of transition. The first guest in the series is journalist and historian Sander Heijne, author of Phantom Growth and known for the podcasts BV Nederland and the Ommezwaai. He talks about pitfalls from the past; how they affect the present and what is needed to break through them in the future. Next as guests are Wendeline Besier (Director of Sustainability at Dura Vermeer), Peter Hobbelen (Director of CONFED), Sandra Ballij (CEO at CTalents) and Marthijn Junggeburth (Sustainability Manager at Swinkels Family Brewers).

EPISODE 1: IN CONVERSATION WITH JOURNALIST AND HISTORIAN SANDER HEIJNE

How do experts view entrepreneurship in times of transition? Trailblazers talks to frontrunners and frontier explorers to find out. The first guest is journalist and historian Sander Heijne, author of 'Phantom Growth' and known for the podcasts 'BV Nederland' and 'De Ommezwaai'. He tells us about pitfalls from the past, how they affect the present and what is needed to break through them in the future. What role should the collective social interest play in business models? And where does this cold feet among larger companies come from when it comes to inclusion and sustainability goals?

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EPISODE 2: IN CONVERSATION WITH WENDELINE BESIER, SUSTAINABILITY DIRECTOR AT DURA VERMEER

Today we speak with Wendeline Besier, program director of Sustainability at Dura Vermeer's Infra division. The family-owned company has a goal of bringing its CO2 emissions to zero by 2050. But how does Wendeline take such a large construction company? And what tips does she have for entrepreneurs and professionals with bright sustainability ambitions?

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EPISODE 3: IN CONVERSATION WITH PETER HOBBELEN, CEO AT CONFED

This time we spoke to Peter Hobbelen, CEO of high-tech company Confed. In his career, he saw how the interests of shareholders took over and the eye for fellow human beings was compromised. He decided to do things differently and now leads an inclusive company where everyone counts. How does he do that? And what would he like to pass on to other entrepreneurs?

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EPISODE 4: IN CONVERSATION WITH SANDRA BALLIJ, FOUNDER OF CTALENTS, CTHECITY AND SIGN LANGUAGE COFFEE BAR

This time we sit down with Sandra Ballij, founder of Ctalents, CtheCity and Sign Language Coffee Bar. Her mission is to reduce unemployment among people with sensory challenges from 71% to 20%. She is also co-author of the book "seen and heard" as well as raising her voice internationally on the topic of inclusivity.

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EPISODE 5: IN CONVERSATION WITH MARTHIJN JUNGGEBURTH, SUSTAINABILITY MANAGER AT SWINKELS FAMILY BREWERS

Today we speak with Marthijn Junggeburth, Sustainability Manager at Swinkels Family Brewers. Marthijn is one of the pioneers behind the self-developed Swinkels Circularity Index, a model that supports them in achieving full circularity within their company. How did Marthijn do this and what tips does he have for entrepreneurs who also want to take steps toward a circular organization?

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